Decathlon Always-on Communication Content
Overview
The creation of visual and content materials for Decathlon’s Always-on Level communication focused on ensuring a consistent brand presence across various platforms. The goal was to develop assets that preserved brand integrity while effectively engaging consumers. By embedding Decathlon’s visual identity into everyday communications, the initiative strengthened the connection with the audience and boosted brand visibility across multiple touchpoints.
Role
Graphic Design
Company
Decathlon
Purpose
This project involved creating visual and content materials for Decathlon’s Always-on Level communication, ensuring consistent brand presence across various platforms. The materials were designed to maintain brand consistency while engaging consumers, strengthening the connection between Decathlon and its audience.
Concept
Dynamic and adaptable content was created to seamlessly fit Decathlon’s ongoing communication needs. Each piece highlighted the brand’s key values—accessibility, innovation, and community—while also being visually appealing and easy to interact with. The focus was on developing content that would resonate with Decathlon’s diverse audience, maintaining a strong connection with consumers over time.
