Decathlon Spring Campaign
Overview
Welcome spring, embark on a journey! This visual concept is built around a travel window perspective, using a Travel Window Cut-out Layout to evoke the excitement of an imminent departure. Flexible layouts highlight Decathlon’s one-stop shopping convenience and the anticipation of travel. By seamlessly connecting shopping with the journey ahead, the campaign creates a relaxed and joyful spring travel experience.
Role
Strategy Collaborator, Graphic Design, Concept Lead
Company
Decathlon
Duration
1 months
Purpose
As spring comes, consumers start planning vacations and outdoor activities. This campaign aims to position Decathlon as the go-to-destination for all travel essentials, driving sales growth in travel-related product categories.
Concept
The core visual concept revolves around the Travel Window Cut-out Layout, simulating a car window perspective to evoke the excitement of an imminent departure.
Design Philosophy: From Preparation to Departure, Made Simple
Decathlon is not just about selling gear — it's about making travel effortless. The visuals emphasize a smooth transition from shopping to travel, where a cut-out window frame showcases different travel scenes, reinforcing the ideal that "with the right gear, you're ready to go."
