Decathlon Taiwan Localize Design Guideline
Overview
Developed a localized design guideline for Decathlon Taiwan, aligning global creative direction with local customer insights to ensure consistent and impactful brand communication across diverse touchpoints.
Role
Guideline Setting, Design Strategy, Competitor Research and analysis
Process & Impact
Understand Voice of Customer
Conducted persona research to uncover preferences of four target audiences. These findings guided the visual design, resulting in enhanced relevance and a 20.4-point increase in brand lift.
Assess What We Keep from Last Year
Reviewed global guidelines, retaining key elements for brand consistency, while refining visuals to better suit the Taiwan market’s unique preferences.
Localization for Target Audiences
Customized design elements for four distinct audience groups, including visuals and messaging. This personalized approach across touchpoints resulted in 1.55M engagements at an engagement rate of 1.8%, showcasing the effectiveness of localized strategies.
Create Cohesive Visual Elements
Delivered localized templates, colors, and typography, creating a consistent system that follows global standards while fitting local needs. These updates improved brand recognition and made communication smoother for both internal teams and customers.